By Charles Brown At the heart of every successful marketing strategy is a reason you give for potential clients to contact you now. Offering potential clients a Needs Analysis may be that reason and just may be the perfect way to attract new clients. Here are 7 reasons you should consider offering a Needs Analysis as part of your business model: Too often, people read advertisements or marketing materials and think, Thats good to know, now if I ever need these people, I know how to reach them." But a Needs Analysis gives them a reason to contact you. It represents a substantial benefit to potential clients in terms of knowledge and ideas to improve some significant area of their lives or business. Most people will be reluctant to make a major commitment with your business, unless they have a prior relationship with you. A needs analysis gives them a way to stick a toe into the water without incurring a big expense or making a major commitment. It allows them to sample your work, knowledge and expertise for either no cost or a very low cost. A Needs Analysis is probably something you are already doing if you are in a service business or if your knowledge and expertise adds value to the purchase of your products. If you are now conducting a consultative interview and make proposals or recommendations when you begin a new client relationship, you only need to formalize this process and offer it as a separate package. You can either offer a Needs Analysis free or for a small fee. I recommend you start offering it free to generate qualified leads, and then start charging a small fee. This way, the Needs Analysis can be a separate income stream for your business. A Needs Analysis gives you a way to give your potential clients a substantial benefit right away. Always make sure the recommendations and ideas you offer are truly valuable to the potential client, even if you conduct them for free. Dont be afraid they will take your ideas and go somewhere else. It will happen, but not often enough to offset the new business you bring in. A Needs Analysis helps you to qualify potential clients. You will waste less time following up with unqualified and uninterested prospects, and will be able to spend more time on people who can make up your A list. Offering a Needs Analysis puts you in a position to gather a lot of information about your market and the general needs of prospects. You will be able to use some of this information to write case histories about the needs and circumstances of specific individuals (be sure to get their permission before you write up a case history). Another way you can use this information is as a research study. After you have compiled a significant amount of information, you might announce your findings to the media with a press release. For example, your release might say, Two-thirds of local 55 year olds have under-funded their projected retirement savings needs by $100,000 or more. Or, Only 20% of local farm owners have enough life insurance to keep their farms going after their families pay estate taxes. Publishing studies like this positions you as an expert in your field and can put you in the rolodex of many local journalists. Let me conclude with a bonus reason. Too often we business owners spend our time pursuing prospects who lead us on and encourage us, but will never take action. Getting someone to commit to participating in a Needs Analysis is an excellent way to test the interest level of a prospect. It requires action on their part, which reveals to you whether they are interested or just wasting your time. freelance copywriter, writing web content, copywriting tips, ghost writer COPYRIGHT(C)2006, Charles Brown. All rights reserved. Download your free copy of 99 Ideas For Writing Irresistible Web Content, written by Charles Brown, a Dallas, Texas based freelance copywriter who writes web copy, advertisements, white papers and direct mail. Subscribe to his "Freelance Copywriter Secrets" at http://dynamiccopywriting.blogspot.com or contact him at 817.715.3852 or **charbrow@gmail.com**. Article Source: http://EzineArticles.com/?expert=Charles_Brown http://EzineArticles.com/?7-Reasons-To-Promote-Your-Business-By-Offering-a-Needs-Analysis&id=350076 buy xanax ativan buy ativan valium buy valium lora
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